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The Second Era
1895-1921
The Ethical Movement Continues Action

Walter Russell was twenty-four years of age in 1895, when he joined the Twilight Club. Between that time and 1921, leading workers in this ethical movement were:

Walter Russell

James Howard Bridge

Edwin Markham

Helen Knox

Charles De Kay

Alexis Carrel

Dan Beard

John Dewey

Andrew Carnegie

Robert Collier

Richard La Gallienne

Cornelius Vanderbilt

Sophie Irene Loeb

Mrs. Harry P. Whitney

August Heckscher

Irving Bacheller

Rudyard Kipling

Ralph Waldo Trine

Sir Arthur Conan Doyle

Hamlin Garland

Theodore Roosevelt

Lee De Forest

Calvin Coolidge

John Habberton

George Gould

Irvin Cobb

Louis Tiffany

Walter Damrosch

Dr. Nicholas Murray Butler

Jesse Laskey

Ernest Thompson Seton

Michael Pupin

Adolph Ochs

William Childs

During the second era, the Twilight Club members met at various houses in New York, most frequently at the home of Richard Watson Gilder. Various members and invited guests presided as speakers at these meetings, Andrew Carnegie, Edwin Markham, Walter Russell and Theodore Roosevelt being among these.

Andrew Carnegie strongly advocated the necessity of spreading the seeds of culture, morality and ethics. He promised to endow millions for educational purposes—particularly through building libraries. He also organized the Authors’ Club, providing a house on 34th Street in New York, entirely free of charge providing that each member of the club agreed to write something every year that had a direct bearing on and reference to the moral code of ethics.
The Twilight Club movement inspired many written works related to the code. Others besides writers became equally engaged in action. Out of this visionary effort came the Scout movement, started by Lord Baden-Powell in England and Dan Beard in America. The Chicago group was inspired to form a branch of the Twilight Club, which included an Authors’ Club. As their meetings were ‘rotated’ from house to house, they eventually named their group the Rotary Club, now the Rotary Club International, with millions of members all over the world devoted to service. Other service clubs followed, such as the Kiwanis and the Lions.

Others inspired by the Twilight Club vision, such as Edwin Markham and Sophie Irene Loeb, worked to bring about change in social conditions, such as the elimination of sweatshops, compulsory education and child labor laws. Eugene Grace, president of the Bethlehem Steel Company, and Adolph Ochs, owner of the New York Times, worked to establish advertising censorship. Thomas J. Watson and Walter Russell campaigned for the elimination of the caveat emptor practice of business, which eventually led to the establishment of the Better Business Bureaus.

"Build thee more stately mansions, O my soul,
As the swift seasons roll!
Leave thy low-vaulted past!
Let each new temple, nobler than the last,
That thee from heaven with a dome more vast,
Til then at length are free,
Leaving thine outgrown shell by life's unresting sea."

-from The Chambered Nautilus,
by Oliver Wendell Holmes, Senior