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Fourth
Era: 1927-1935
Society of Arts and Science
Walter Russell took over the presidency of The Society of Arts and
Science for seven years. During this period, the Bronx River Parkway
was built, beautifying New York, and becoming a model for the rest of
the country. Also during this era, the Society of Arts and Science gave
medals in recognition of genius in the arts and sciences. As well, the
efforts against caveat emptor and the promotion of Thomas J. Watson’s
“Think” campaign continued.
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